Tenth Street is a haven for women who appreciate the fusion of luxury and street-wear in handcrafted fashion. The brand prides itself on meticulously designed products, including sweatshirts, t-shirts, jeans, and more, each a testament to quality craftsmanship. My Approach: Crafting the brand identity for Tenth Street was about encapsulating the essence of modern luxury. The brand's logo, with a clear and modern design, carries a subtle street-wear hint. The colour palette, featuring elegant nude shades, evokes a sense of opulence and refinement. The project encompassed a brand strategy that harmonised the attributes of luxury and street-wear. The brand identity mirrors the clarity and sophistication that Tenth Street represents. The website design, social media graphics, and patterns showcase the brand's commitment to high-quality craftsmanship.