Slow Saturdays is a brand inspired by the love of comfort and the joy of unwinding at home. Every day is an opportunity to embrace comfort, whether it's a work-from-home day or a weekend spent lounging with her cats and partner, watching movies. Slow Saturdays is here to offer slippers that seamlessly blend comfort and elegance, ensuring you're always cozy and prepared, even when a package arrives at your door. My Approach: For this project, my mission was to reflect the values of comfort, cleanliness, elegance, and quality that define Slow Saturdays. I developed a brand strategy that speaks to the heart of cozy living. The brand identity captures the essence of comfort, while the website design ensures a seamless shopping experience. Social media graphics, pattern designs, and mailer box designs were carefully crafted to convey the brand's commitment to quality and elegance.