1. Understand your website goals
WEBSITE GOALS SHOULD BE ESTABLISHED BEFORE CREATING THE WEBSITE, TAKING INTO CONSIDERATION WHAT ACTION YOU WANT YOUR VISITORS TO TAKE.
- Common examples of website goals include capturing leads (e.g., contact forms) and converting leads (e.g., donations).
- Additionally, websites can also serve as a platform for informing an audience about topics related to the business or organization in question.
2. Master user experience
USER EXPERIENCE IS CRUCIAL BECAUSE IT'S HOW SOMEONE NAVIGATES YOUR SITE AND CONNECTS WITH YOUR BUSINESS. THERE ARE SOME THINGS TO KEEP IN MIND TO MAKE SURE THE USER EXPERIENCE OF YOUR WEBSITE IS ON POINT:
- Your design should guide people through your site to where you want them to end up.
- Leave enough space between each element for a more enjoyable reading.
- Make your text easy to read.
- Add less, not more!
- Give personality to your website. Brand guidelines are a must for this point.
3. Aim to get more traffic first
BUSINESS OWNERS MUST OFTEN AIM TO INCREASE WEBSITE TRAFFIC.
- It is important to ensure that the right kind of people are visiting the site.
- Understanding one's target audience and how best to reach them can help generate quality visitors who may be interested in purchasing products or services from the website.
4. Know the importance of good layout
GOOD LAYOUT KEEPS USERS ON THE SITE BECAUSE IT MAKES IMPORTANT INFORMATION INTUITIVE TO FIND. THERE’S A STRONG RELATIONSHIP BETWEEN LAYOUT AND WEBSITE ENGAGEMENT. HERE ARE SOME OF THE BEST LAYOUTS:
- ZIG-ZAG LAYOUT: Studies show that the most common way people scan content is in this zig-zag pattern.
- ASYMMETRICAL LAYOUT: Asymmetry is often used to create visual tension and it gives greater freedom of expression.
- FEATURED IMAGE LAYOUT: The image serves to concentrate attention and interest to a focal point on the page.
5. Understand why you have a website
HAVING A WEBSITE IS ESSENTIAL FOR BUSINESSES TO APPEAR PROFESSIONAL AND INCREASE TRUST.
- People are less likely to trust companies without a good website.
- A clean, modern page that is regularly updated and appears in search engine results can instantly boost credibility.
6. Don’t be afraid of white space
To non-designers, white space seems like the areas of the site THAT HAVE NOT BEEN DESIGNED. HOWEVER, For an expert web designer, each part of the space that they use around the images, written content, buttons, and every other element of the site is deliberately designed. White space gives content time to shine without fighting for attention!